Real beating heart of the Company, the R&D is the department where passion and rationality naturally coexist.

Responsible for developing new products, it works closely with the marketing team to identify market trends and new needs.

To grant the greater consumer benefits, it only cooperates with leading raw materials and fragrances suppliers: safety, efficacy and sustainability of each ingredient must be tested and proven before it may go into any of our finished products.

This scientific rigour continue in the "product creation": as cosmetics are composed of several different ingredients that in the process of formulation lose their intrinsic identity to become a single physical entity, it is clear that a new product is not just mixing of ingredients.
Chemistry, intuition and experience are behind it.